Industry News, Marketing News

Fresha Invests in Yuv to Advance Hair Color Technology

The beauty marketplace boasts a network of over 120,000 beauty businesses worldwide.

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By: Lianna Albrizio

Associate Editor

Fresha, a leading marketplace platform for beauty, wellness and self-care, is investing in Yuv, a company specializing in AI-powered hair color technology. With a network of over 120,000 beauty businesses worldwide with salons making up a large portion of its partners, Fresha says it wants to “revolutionize” the hair coloring process by enhancing precision, streamlining inventory management and delivering personalized services for clients. The move, officials say, will provide salons and b...

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